CREATING YOUR LISTING LEAD GEN ADS

Submit your ad info in the form below and sit back—messenger leads will start rolling in before you know it. 

If you don't understand what ad element we're referring to in the form, scroll down to see our listing ad examples. 

The Anatomy of a Messenger Ad

#1
First, we have the ad itself. This will include a primary caption at the top, photos from the listing(s) you're highlighting, and a shorter caption for each photo. 

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PHOTO CAPTION

Every photo will have its own short caption (anything over 40 characters will get cut off). After hundreds of split tests, we've found that "X Beds, X Baths, X,XXX sqft" is the best performing headline.  

PRIMARY CAPTION
LISTING PHOTOS

This is your main caption that tells a story about the listings (but keep it brief—anything over 125 characters will get cut off). Scroll to the bottom of this page to copy and paste one of our proven, high-performing captions. 

You'll need a photo for each listing featured in your ad. 

#2
Next, we have messenger. Everyone who clicks on your ad will be taken to a Facebook messenger window, and you just need to write the clickable responses they will choose from and the automatic responses they will receive.

MESSENGER GREETING
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CLICKABLE RESPONSES

This is the first message customers will receive after clicking on your listing ad.

These are the responses your customer will choose from. You should include one link for each listing by default, but you can add extra responses as well!

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AUTO REPLY

This is the automatic response your customer receives after choosing a clickable response. Use this to keep the conversation going—the best responses include a question at the end!

PICK YOUR CAPTION

Write your own primary caption, or simply copy and customize one of our high-performing listing ad captions below.

🏡 Can't believe how many charming <location> homes have been listed recently! Check out these three, for example. 😍 

 

If I were looking for a <location> home around $XXX,XXX, I would definitely check out these new listings 🏠 👀

Who says there are no homes to buy in <location>? Check out these awesome new listings, for example.👇

 

$XXX,XXX might get you more [location] home than you think—check out these hot new listings, for example.👇

 

I've always dreamed of living on the water. 😍 What do you think of these new waterfront listings in <location>?

 

Your dream yard is waiting! Check out these listings with a little something extra in the backyard. 👇

I’d LOVE to put a guest house in one of these impressive backyards 😍 

 

Imagine hosting your next BBQ in one of these backyards. 🍗🍻

Always wanted a backyard with your own oasis? Check out these <location> listings that will make feel like it’s 5 o’clock somewhere. 🏝

People keep telling me there are no homes on the market...but then I see new listings like these 🔥

Didn't think a pool was in your budget? These new listings might change your mind. ⛱

Your inner chef deserves a gourmet kitchen. 🍽 Check out these <location> listings with kitchens you'll instantly fall in love with.👇

 

I would kill to cook in any of these kitchens.😍 If you love counter space as much as I do, you have to check out these new listings.👇 

Want your next home to include a man cave? Check out these <location> listings with garage sanctuaries you’ll never want to leave. 🚗

 

You might be surprised how much money an energy efficient home with solar power could save you. ☀️ Here are a few <location> examples on the market for as little as $XXX,XXX.

 

Your kids will be the envy of the neighborhood with one of these <location> homes with built-in playgrounds. 

 

Forget “move-in ready”! I think these freshly remodeled <location> listings are magazine-ready.🤯

 

Want a little elbow room in your next <location> home?  You might be surprised how affordable some spacious homes are—check out these listings, for example.👇

 

 

Want a home office that makes you excited to start work every morning? I love the work spaces in these new listings. 😍 

These home offices would be a dream for anyone who works from home. 😍

Don't want your home to look like everything else in <location>? I love listings like these with their own unique style!

PRO TIP: USE EMOJIS!

You'll notice that most of our pre-written captions include emojis—that's because we've tested thousands of posts and found that captions with one or two emojis almost always perform better. Here are some of our favorites to copy and paste into your own captions:

👍 👉 👇 👌 👏 🙌 👋 😍 🤩 🤯 🤫 😎 🤪 😁 😆 🧐 😴 🤑 😮 👀 🏠 🏘 🏡 ✅ 🚨 🔥 ❤️ 🎉🍾 🍽 🍹 🏝 🌊 🏔 🌵 🪴 🌻 ☀️ 🏖 🐶 🚤 🛠 💰 💵 💳 👠 🥇