Hooks have always been key but with the algorithms that control targeting today, they are more important that ever. Luckily, those algorithms have gotten so good that your hook doesn't need to be nearly as compelling. Today you can get by with an average or even no hook at all if you just include a clear callout.

We can make you famous but only if you show up

Stop trying to "sell" leads and make a connection so your can be there to intersect with their decision to buy. The easy lay downs are usually not the best leads, in fact, they are often the flakiest high maintenance clients. The cautious, discerning prospect who needs a lot of information to help them make a decision which may take them months to make are frequently the very best customers. If what you are offering is really and truly "good" for people, the smart ones will come to that conclusion, eventually. Smart buyers are good buyers, they make decisions slowly with caution but when they do make a decision, they tend to follow through. Here's how to increase your ultimate lead conversion rate by appealing to intelligent buyers, not just the rollovers.

Digital marketing strategies and techniques for real estate and mortgage professionals.

Before we engage in lead generation, we need our partners to understand that our job is to lower the cost of valid leads while it is their responsibility to maximize their ultimate conversion. Together our efforts will combine to create the lowest attainable Cost of Acquisition (CAC) and the highest possible Return On Ad Spend (ROAS). In order to do that, here are the commitments we need from you, and don’t worry, we can help you do all of this as look as your full commitment is there – no excuses.

Succeeding with Lead Generation Lead generation isn’t the hard part anymore—lead conversion is. In this no-fluff, high-impact training, we break down the real reason most businesses fail with lead generation: they don’t know how to work the leads once they get them. The leads are better than ever (thanks to AI, targeting, and machine learning), but without a strong internal system for fast and tenacious follow-up, it’s all wasted potential. This session highlights the key distinction between wanting online sales vs. running a lead-driven business. If you’re waiting around for people to buy on their own, you’re missing the entire point of lead generation. The businesses that win are the ones who prioritize speed, connection, and sales professionalism. Before we get into the training, there’s some foundational agreements – or a mutual understanding – we want every one of our partners to be aware of, and to sign off on. Why? Well, as you’ll see in the video, what RIF can do is drive an incredible number of very focused leads and prospects to your company and team. …And all too often, those teams are woefully unprepared to close the prospects and leads we’re bringing to them.

RIF Difference # 4: Conversion Funnels

RIF Difference # 3: Targeting